Post by account_disabled on Feb 28, 2024 1:53:17 GMT -8
Someone called him the greatest copywriter in history , someone else a hero . Francesco Simonetti dedicated a substantial and beautiful retrospective to him in the December 2014 issue of Bill . Let's talk about Tom McElligott , a copywriter who is talked about too little, author of campaigns that are phenomenal in terms of wit, irony and effectiveness. He's not from New York, Tom McElligott. He is from Minnesota . At 27 he began his real career as an advertiser thanks to the art director Ron Anderson. Their campaigns, in which copy and art enhance each other, are rewarded and we begin to talk about the "Minnesota School". Then he founded his agency, Fallon McElligott Rice, with the artist Nancy Rice and with Pat Fallon , far from Madison Avenue, home of the most important agencies in the world.
Yet, from the cold Minneapolis, McElligott carves out a Paraguay Phone Number role as a champion in the world of advertising , so much so as to obtain prestigious clients such as Rolling Stone, Jim Bean whiskey and even the Evangelical Church. McElligott hates homework and sprinkles intelligence and humor into every campaign. His vision of the advertising message is well represented by one of his most famous phrases: It's that advertising that agencies usually hesitate to present to protect their budget. It's the kind of ad that makes your palms sweat a little, that makes you a little nervous. Well, this is the only advertising worth producing. At the end of the 80s, he bid farewell to his agency, always with his style: “If not now, when?” reads the ad, while the visual shows newspaper clippings mentioning the many awards won by Fallon McElligott.
In 1991 you entered the Advertising Hall of fame . In 1993, not yet fifty, you said goodbye to advertising . Unlike many of her colleagues (Ogilvy and Seguela, to name just two), she did not leave any writings on the profession of copywriter. Your vision of her advertising can be drawn not only from her splendid works, but also from an interview she gave to a student: Don't get distracted by anything. It's the work that counts. There are many things that can get in your way, that take your time and energy away from your emotions and thoughts. None of them are worth any consideration […]. In the years I spent in advertising I saw so many people with the potential to be good give up much of their skill to distraction. It's all about work. In the end, if you do the work people will notice and you will get what you want. Perception/Reality: the campaign for Rolling Stone In 1985 Fallon McElligot (no longer Rice due to the release of Nancy) knocked on the door of Rolling Stone . Yes, the music magazine.
Yet, from the cold Minneapolis, McElligott carves out a Paraguay Phone Number role as a champion in the world of advertising , so much so as to obtain prestigious clients such as Rolling Stone, Jim Bean whiskey and even the Evangelical Church. McElligott hates homework and sprinkles intelligence and humor into every campaign. His vision of the advertising message is well represented by one of his most famous phrases: It's that advertising that agencies usually hesitate to present to protect their budget. It's the kind of ad that makes your palms sweat a little, that makes you a little nervous. Well, this is the only advertising worth producing. At the end of the 80s, he bid farewell to his agency, always with his style: “If not now, when?” reads the ad, while the visual shows newspaper clippings mentioning the many awards won by Fallon McElligott.
In 1991 you entered the Advertising Hall of fame . In 1993, not yet fifty, you said goodbye to advertising . Unlike many of her colleagues (Ogilvy and Seguela, to name just two), she did not leave any writings on the profession of copywriter. Your vision of her advertising can be drawn not only from her splendid works, but also from an interview she gave to a student: Don't get distracted by anything. It's the work that counts. There are many things that can get in your way, that take your time and energy away from your emotions and thoughts. None of them are worth any consideration […]. In the years I spent in advertising I saw so many people with the potential to be good give up much of their skill to distraction. It's all about work. In the end, if you do the work people will notice and you will get what you want. Perception/Reality: the campaign for Rolling Stone In 1985 Fallon McElligot (no longer Rice due to the release of Nancy) knocked on the door of Rolling Stone . Yes, the music magazine.